So what is this new obsession to have things handmade? You see it everywhere. Amazon.com has a new “Handmade” section-supposedly to compete with Etsy.com–but I see handmade popping up everywhere. Martha Stewart has a handmade initiative, as do many other major retailers–even Ebay is trying to hop on to this bandwagon.
So what is driving this trend? After researching a little, I found out that customers want to connect with the maker of items. This gives their new acquisition more meaning, something which we all seek.
Another driver for this trend is the human desire to be individual–we have been told over the years that we need to have the latest designer this and that–but after high school–do we really want to look like everyone else?
There is also the need for us as humans to have an impact on our society, and buying from local, handmade artisans helps to support the community, contributing to art and beauty in our society. Buying handmade also allows us to make statements about our own beauty–not physically, but spiritually–whether it is buying furniture for your home, accessories for your room, jewelry for yourself or gifts for family and friends.
There is also a need to return to our roots–we are nostalgic for things that were made by our ancestors, grandparents and parents–we want to replicate this by purchasing handmade.
This has become a trend for gift giving–people want their gifts to be memorable, not always utilitarian, or something that can be easily found in stores.
So there you have it–a willingness to pay a little more for all of these wonderful benefits! Do you buy handmade?