Did you ever wonder why jewelry is all around you–why it is so important to us humans?
Jewelry is such an intimate object, and a very personal experience. I find that when I see a piece of jewelry for sale, it either “calls me” or it doesn’t. As a jewelry artist and seller, I notice that many times, someone will come by my booth, pick up a piece of jewelry, try it on, put it back down and sometimes move on. They return later, try it on again–look at a few other items, come back try it on again–and ultimately purchase it. They often tell me they just “have to buy it” –Has this happened to you?
What about online? If you are browsing through jewelry sites or Etsy, do you favorite certain items that call you? Do you return later to buy that item that calls you the loudest?
So what is the psychology behind this–and why do YOU wear jewelry? I did a little research, and found one that really brought it home for me:
- Jewelry is created and designed for the human body.
- The optimal position to view jewelry is while it is worn on another person’s body.
- Jewelry is most valued by artists and patrons for its ability to bridge two people.
- Wearing jewelry provides the moment, the object and the location for the activation of jewelry’s meaning.
- Some collectors strengthen their relationships to artists by continuing to support and collect their jewelry.
“The wearer presents studio art jewelry in the public sphere, giving many viewers their first opportunity to engage with the work of art. In addition to their immediate response to the object and the intent of the artist, the viewer receives an unending stream of non-verbal communication from the wearer. Jewelry completes the necessary triangulation between the artist and viewer through the body and actions of the wearer.”***